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I’ve used Pinterest on and off for years, mostly to save recipes I wanted to try, or get some decorating ideas, or look at beautiful pictures of mountains or lakes. Before I started blogging, I had no idea how to use Pinterest to drive traffic to your blog.
But when I launched my blog and started digging into how to reach an audience, blogger upon blogger talked about Pinterest. Some bloggers get hundreds of thousands of pageviews every month from Pinterest alone! So, I decided I’d give Pinterest everything I had to see if I could get a little bit of traffic from this amazing visual search engine.
And through my hard work, I went from having 30 page views from Pinterest in July, to 700 in August! That’s still not a massive number, but it’s a pretty big increase in my book and makes me hopeful for the future. Here is what I did.
I started out by doing loads of research
I wanted to ingest everything I could about blogging and Pinterest, so I started off by reading Ruth Soukup’s book, How to Blog for Profit Without Selling your Soul. She goes into everything about blogging with steps on how to turn it into a business. This was a gold mine for someone like me, who had absolutely no experience with blogging for both joy and profit. I first heard about group boards from her, which I’ll talk more about later.
Then, I started diligently listening to Kate Ahl of Simple Pin Media’s podcast, The Simple Pin podcast. I learned about scheduling pins versus manual pinning, how Pinterest is different from Facebook, and a very important podcast about why patience is vital with Pinterest and that I shouldn’t expect short-term results.
I joined group boards
Once I set up my Pinterest page for The Wayward Home, I started on my search for group boards to join. I started out trying to find group boards on Pin Groupie, but had no luck whatsoever. That’s when I learned about Facebook groups that are meant to foster participation on Pinterest. Here are the Facebook groups I joined to get added to a dozen or so group boards:
I used these boards to find boards in my niche, from travel, to personal finance, to living on a budget.
I also found group boards by going to some of my favorite bloggers’ pages and seeing which boards they were members of, and then requesting membership on those boards. This is an ongoing process, and takes a lot of patience and digging. Now, I’m members of a lot of group boards and I often wonder if it’s too many!
I signed up for Tailwind
I first started using the free version of Tailwind, which is a Pinterest approved scheduler that schedules your tweets during times with the most engagement from your followers. The app also does a really good job with analytics, and lets you organize your group boards, which I love.
Tailwind also comes with a handy feature called Tribes, which lets you team up with other bloggers to promote each others pins. I’ve had several of my pins re-pinned by using Tribes.
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I didn’t see any traction with Tailwind at first, but decided to pony up on buying it, hoping for a return so many bloggers write about. Now, I’m starting to see the return and glad I spent the $100. I love not worrying about pinning all the time, and instead, worrying about creating content.
If you want to try Tailwind for free, click here: www.thewaywardhome.com/Tailwind.
I joined Facebook re-pin groups
I am members of a couple of awesome Facebook re-pin groups, and I participate in them every day. Here they are:
Every day, I participate in their re-pin threads, where you re-pin a certain number of pins. I do this manually. I have no idea if this helps with my Pinterest traffic or not, but I’m going to keep doing it. It doesn’t take much of my time and I easily find enough pins in my niche to save.
There you have it!
I think that all these efforts, along with constant practice on PicMonkey to make my pins more enjoyable to look at, I’m finally getting some traction with Pinterest. I still have a lot of work to do to re-doing all my pins and finding even more active group boards to join.
I am heartened that in one month, I went from 30 page views from Pinterest to over 700. And so far, it’s continuing to grow. I think the more pins are out there in the world and circulating through people’s boards, the better.
I hope you also find success in pinning!
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