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I’ve used Pinterest on and off for years, mostly to save recipes I wanted to try, or get some decorating ideas, or look at beautiful pictures of mountains or lakes. Before I started blogging, I had no idea how to use Pinterest to drive traffic to your blog.
But when I launched my blog and started digging into how to reach an audience, blogger upon blogger talked about Pinterest. Some bloggers get hundreds of thousands of pageviews every month from Pinterest alone! So, I decided I’d give Pinterest everything I had to see if I could get a little bit of traffic from this amazing visual search engine.
Through my hard work, I went from having 30 page views from Pinterest in July, to 700 in August of 2017!
And in January of 2018, I’m on a path to get 15,000 referrals from Pinterest. So, it’s a long, slow game, but it works.
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It isn’t an easy puzzle to crack, especially given that I’m terrible at graphic design, and finally, after six months of creating pins, I finally think I’m making pins that stand out.
I started out by doing loads of research
I wanted to ingest everything I could about blogging and Pinterest, so I started off by reading Ruth Soukup’s book, How to Blog for Profit Without Selling your Soul. She goes into everything about blogging with steps on how to turn it into a business. This was a gold mine for someone like me, who had absolutely no experience with blogging for both joy and profit. I first heard about group boards from her, which I’ll talk more about later.
Then, I started diligently listening to Kate Ahl of Simple Pin Media’s podcast, The Simple Pin podcast. I learned about scheduling pins versus manual pinning, how Pinterest is different from Facebook, and a very important podcast about why patience is vital with Pinterest and that I shouldn’t expect short-term results.
Later, I bought and read Tracie Fobes Precision Pinning e-book, which has since changed my life.
I joined group boards
Once I set up my Pinterest page for The Wayward Home, I started on my search for group boards to join. I started out trying to find group boards on Pin Groupie, but had no luck whatsoever. But try it, some people do have luck with Pin Groupie.
That’s when I learned about Facebook groups that are meant to foster participation on Pinterest. Here are the Facebook groups I joined to get added to a dozen or so group boards:
I used these boards to find boards in my niche, from travel, to personal finance, to living on a budget.
I also found group boards by going to some of my favorite bloggers’ pages and seeing which boards they were members of, and then requesting membership on those boards. This is an ongoing process, and takes a lot of patience and digging.
After reading Precision Pinning, I decided to leave many of the group boards I’d joined initially, since nobody was repinning my pins. If nobody is repinning your pins, Pinterest thinks they don’t matter.
I decided to be a part of group boards where I have a good re-pin rate, which is super important, so I really have niched down to boards about sailing, van life, small space living, minimalism, etc.
I learned about how to analyze group boards using Tailwind and Google Analytics through Tracie’s book.
I signed up for Tailwind to schedule my pins
I first started using the free version of Tailwind, which is a Pinterest approved scheduler that schedules your tweets during times with the most engagement from your followers. The app also does a really good job with analytics and lets you organize your group boards, which I love.
Tailwind also comes with a handy feature called Tribes, which lets you team up with other bloggers to promote each other’s pins. I’ve had many of my pins re-pinned by using Tribes, and when I’m scheduling out my pins, I often go to tribes to find beautiful, vertical pins that aren’t spam.
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I didn’t see any traction with Tailwind at first, but decided to pony up on buying it, hoping for a return so many bloggers write about.
Now, I’m starting to see the return and glad I spent the $100. I love not worrying about pinning all the time, and instead, worrying about creating content.
If you want to try Tailwind for free, click here: www.thewaywardhome.com/Tailwind.
I joined Facebook re-pin groups
I am members of a couple of awesome Facebook re-pin groups, and I participate in them every day. Here they are:
Every day, I participate in their re-pin threads, where you re-pin a certain number of pins. I do this manually. I have no idea if this helps with my Pinterest traffic or not, but I’m going to keep doing it. It doesn’t take much of my time and I easily find enough pins in my niche to save.
I studied and re-studied pin design
I am not a graphic design person, I am a writing person. So it’s taken me so much trial and error to produce pins that actually get traction. One thing I do is look at Pinterest and notice which pins catch my eye. Which graphics do they use? What colors? I learned that warm colors are more likely to get pinned, which are reds, oranges, yellows, hot pinks.
I also have tried to emulate some of pins my favorite bloggers create. I don’t copy them exactly, just take principles I like from their pins and create my own.
Here are a few examples of pins of mine that have done really well:
Be sure to use keywords and hashtags in your pins
Whenever I upload a new pin to Pinterest, I do a little bit of keyword research. If you type a term right in the Pinterest search bar, you’ll see keyword suggestions. I always include those in my pin description.
I also use hashtags, and as you type, Pinterest will show you just how many people have searched using that hashtag.
So, Pinterest shows you right there which keywords and hashtags to use!
There you have it. Pinterest marketing isn’t always easy, but totally worth it. It’s just one piece of the puzzle in getting good search traffic to your blog.
What are your tips and tricks?
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