Partner with The Wayward Home
Reach Millions of Van Lifers, RVers, and Adventure Seekers Every Month
Welcome to The Wayward Home, one of the most trusted resources for van life, RVing, and alternative living. Our highly engaged audience is actively searching for products and solutions to enhance their nomadic lifestyle.
Whether you’re a van conversion company, gear manufacturer, or travel brand, partnering with us ensures your products get in front of passionate, adventure-loving consumers who trust our recommendations.
I’m Kristin Hanes, and I’ve been living in a campervan since 2018, and on a sailboat since 2015. I have years of first-hand knowledge of van life, camping and nomadic living, which instills a lot of trust with my audience. You can read more About Me here.
Who We Reach
- 4M+ monthly reach across our website and social platforms
- 90,000+ unique website visitors per month
- 150,000+ pageviews per month
- 242,000+ social media followers (Pinterest, Instagram, Facebook)
- 23,000+ newsletter subscribers with a 43% open rate
Our audience is actively researching van life, car camping, and RVing, making them highly targeted and purchase-ready for brands in the outdoor and travel space.
Sponsorship Opportunities
We offer customized partnerships to maximize your brand’s visibility and engagement. Below are some of our most popular options:
Sponsored Blog Content
- A dedicated article featuring your brand, product, or service
- Optimized for long-term exposure and sharing across our Facebook and Pinterest platforms
- Includes 6+ high-quality images and multiple links to your website
- Promoted across social media and our newsletter
Social Media Campaigns
- Instagram Reels, Stories, and Posts showcasing your product in action
- Pinterest campaigns for long-term traffic generation
- Facebook features shared with our highly engaged community
Newsletter Sponsorships (Direct Audience Access)
- Dedicated email blast to 23,000+ subscribers with a 43% open rate
- Newsletter mentions with product highlights and direct links
Brands We’ve Worked With
We’re proud to have partnered with leading brands in the van life, travel, and outdoor space, including:
These brands trust us to drive awareness, engagement, and sales through authentic, high-quality content.
Let’s Create Something Amazing Together
We know every brand is unique, and we’d love to tailor a sponsorship package that fits your goals.
📧 Interested in working together? Email Kristin Hanes at kristin@thewaywardhome.com to discuss a collaboration and request our media kit for further audience demographics and sponsorship details in the van life and camping space!
We look forward to hearing from you!
