Work With The Wayward Home
Hey there! I’m Kristin Hanes, a former radio journalist and the publisher of The Wayward Home.
I started living tiny in 2015, in a Toyota Prius, to pay off debt while working at KGO radio in San Francisco. In 2016 I moved onto my partner Tom’s sailboat. We got our first campervan in 2018, and in 2021 we built out the Sprinter we have now.
Van lifers, RVers, sailors and nomads come to The Wayward Home for honest advice from someone living it. If your product or service is a good fit for them, I’d love to talk. You can read more about me here.
Who you’ll reach
- 21,600 readers per newsletter send
- 47% typical open rate
- 35M+ Facebook views a month
- 429K Facebook followers on three pages
- 230K website sessions a month
- 58K Pinterest followers
Numbers as of October 2026. Facebook is a great add-on, and email is where sponsors see the strongest response.
What sponsors see
Email is where my sponsors get the strongest response. Here are real results from past campaigns:
- Van builder, dedicated email: 393 clicks and a 38.9% open rate, sent to 21,600 readers (October 2026)
- Pet-tech brand, newsletter feature: 129 unique clicks, the most-clicked link in the issue, with a 49.4% open rate
- Dedicated email and Facebook post: 230 clicks by the next day. The client’s words: “Definitely love the results.”
- Single email ad: 334 clicks, sent alongside a sponsored article
Ways to work together
| Dedicated email | $1,200 |
| Newsletter ad | $500 |
| Sailing list email ad | $150 |
Blog
| Sponsored article with social share | $1,200 |
| Sponsored line and link in an existing article, 12 months | $500 |
| Reel plus story set on @thewaywardhome, 10K followers | $400 |
My van life reels can travel well past my followers. One reel in October reached 83,023 accounts.
Packages
| Sponsored article, newsletter ad and Van Life Collective post | $2,500 |
| Sponsored article, dedicated email, Van Life Collective and The Wayward Home posts | $3,000 |
How it works
Email me with your product and your timing, and we’ll pick the placement that fits. You’ll see the piece before it goes out to my audience, and I’ll share the numbers afterward.
Everything sponsored is clearly labeled, and sponsored links are marked as sponsored. I can’t guarantee traffic or sales, but I can show you what past campaigns have done.
Brands I’ve worked with
Let’s talk
Email me at kristin@thewaywardhome.com to get started or to ask for the full media kit. I look forward to hearing from you!
